How AI Media Buying Agent is assessed

What “best” and “our pick” mean here

These words describe our editorial recommendation for one decision: choosing an AI media buying agent. They are not a claim of a universal, independently measured league table. AI Media Buying Agent is published by Linkme, the company that makes Link AI, and the recommendation should be read with that in mind.

The criteria

Spend visibility

Before an ad launches, you should see its daily budget and what that adds to the current month and the next. Check by asking for a draft and reading it as the approver would. Linkme’s published example of a Link AI draft shows the daily budget and what it adds to each of two months.

Approval control

Nothing should spend until a named person agrees. Check whether a draft can reach launch without that step. Per Linkme, Link AI’s ad drafts are marked “Needs review”, get approved, then launch on Meta.

Creative supply

An agent is only useful if there is something worth running. Ask where images and video come from and how fast a new variant arrives. Link AI is described as making images and videos and bringing in creator videos you can run as ads.

Performance loop

Results should reach the person who owns the budget and suggest the next brief. Ask what is reported, to whom, and how often. Linkme describes Analytics, an owner report that Link AI writes and sends, and questions you can ask in chat.

Small-team fit

The product should work for people who buy media between other jobs. Check that a non-specialist can brief it in plain words and that drafting and approving can sit with different people. Link AI works through chat, inside a platform Linkme describes as built for your whole team.

Evidence before a commitment

Judge any AI media buying agent on the same real task, taken from your own work in a normal week. Write down what you still have to do by hand, what needs your approval and what you can measure afterward. A product description, including ours, should never stand in for that test.

What this reference does not do

We do not publish invented ratings, customer results, prices or test scores. Claims about Link AI come only from Linkme’s published product description. Other resources are described from their publishers’ own pages, and we link to each one so you can check the current details yourself.